{"id":12706,"date":"2025-06-14T06:50:49","date_gmt":"2025-06-14T04:50:49","guid":{"rendered":"https:\/\/marketplaceconsulting.eu\/?page_id=12706"},"modified":"2026-10-27T14:24:32","modified_gmt":"2026-10-27T13:24:32","slug":"ratios-financieros-ecommerce","status":"publish","type":"page","link":"https:\/\/marketplaceconsulting.eu\/en\/ratios-financieros-ecommerce\/","title":{"rendered":"Rentabilidad ecommerce en Amazon y marketplaces"},"content":{"rendered":"<section class=\"mc28-hero\">\n<div class=\"mc28-container mc28-hero-grid\">\n<div>\n<p class=\"mc28-eyebrow\">MEDIR Y CRECER<\/p>\n<h1 id=\"mc28-title\">Conoce el margen de tu ecommerce y tus marketplaces<\/h1>\n<p class=\"mc28-lead\">Ordenamos ventas, comisiones, publicidad, log\u00edstica y devoluciones para entender qu\u00e9 productos aportan margen y d\u00f3nde necesitas actuar.<\/p>\n<div class=\"mc28-actions\"><a class=\"mc28-button\" href=\"https:\/\/marketplaceconsulting.eu\/en\/contacto-vender-con-amazon\/#consulta\">Cu\u00e9ntanos tu proyecto <span aria-hidden=\"true\">\u2192<\/span><\/a><a class=\"mc28-text-link\" href=\"#entregables\">Ver qu\u00e9 incluye <span aria-hidden=\"true\">\u2192<\/span><\/a><\/div>\n<p class=\"mc28-small\">Un alcance adaptado a tu cat\u00e1logo, tus canales y tu situaci\u00f3n.<\/p>\n<\/div>\n<aside class=\"mc28-hero-panel\" aria-label=\"Enfoque del servicio\">\n<p class=\"mc28-eyebrow\">EL TRABAJO, CONCRETO<\/p>\n<p class=\"mc28-panel-title\">Decisiones por producto y canal, con los datos disponibles.<\/p>\n<ol>\n<li><span aria-hidden=\"true\">01<\/span><strong>Mapa de costes<\/strong><\/li>\n<li><span aria-hidden=\"true\">02<\/span><strong>Modelo de margen<\/strong><\/li>\n<li><span aria-hidden=\"true\">03<\/span><strong>Plan de decisiones<\/strong><\/li>\n<\/ol>\n<\/aside>\n<\/div>\n<\/section>\n<nav class=\"mc28-local-nav\" aria-label=\"En esta p\u00e1gina\">\n<div class=\"mc28-container\"><a href=\"#cuando-encaja\">Cu\u00e1ndo encaja<\/a><a href=\"#entregables\">Qu\u00e9 recibes<\/a><a href=\"#como-empezamos\">C\u00f3mo empezamos<\/a><a href=\"#mc28-preguntas\">Preguntas frecuentes<\/a><\/div>\n<\/nav>\n<section class=\"mc28-section\" id=\"cuando-encaja\">\n<div class=\"mc28-container mc28-split\">\n<div>\n<p class=\"mc28-eyebrow\">TU PUNTO DE PARTIDA<\/p>\n<h2>Cu\u00e1ndo tiene sentido este servicio<\/h2>\n<p class=\"mc28-intro\">Empezamos por la situaci\u00f3n de tu negocio. Estas son algunas necesidades que podemos revisar.<\/p>\n<\/div>\n<div>\n<ul class=\"mc28-list mc28-signal-list\">\n<li>Facturas, pero no sabes qu\u00e9 margen te queda.<\/li>\n<li>Los costes se reparten entre varias herramientas.<\/li>\n<li>Necesitas decidir qu\u00e9 reponer, corregir o dejar de impulsar.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"mc28-section mc28-tint\" id=\"entregables\">\n<div class=\"mc28-container\">\n<p class=\"mc28-eyebrow\">ALCANCE DEL SERVICIO<\/p>\n<h2>Qu\u00e9 hacemos y qu\u00e9 recibes<\/h2>\n<p class=\"mc28-intro\">La propuesta delimita qu\u00e9 partes del trabajo necesitas, el volumen y los entregables de tu proyecto.<\/p>\n<div class=\"mc28-grid mc28-grid-four\">\n<article class=\"mc28-card\"><span class=\"mc28-number\" aria-hidden=\"true\">01<\/span><\/p>\n<h3>Mapa de costes<\/h3>\n<p>Identificamos los datos de compra, canal, publicidad, transporte y devoluciones que deben entrar en el an\u00e1lisis.<\/p>\n<\/article>\n<article class=\"mc28-card\"><span class=\"mc28-number\" aria-hidden=\"true\">02<\/span><\/p>\n<h3>Modelo de margen<\/h3>\n<p>Construimos el c\u00e1lculo acordado por producto o canal con los datos facilitados.<\/p>\n<\/article>\n<article class=\"mc28-card\"><span class=\"mc28-number\" aria-hidden=\"true\">03<\/span><\/p>\n<h3>Referencias a revisar<\/h3>\n<p>Se\u00f1alamos diferencias, costes relevantes y lagunas de informaci\u00f3n que afectan a la lectura del negocio.<\/p>\n<\/article>\n<article class=\"mc28-card\"><span class=\"mc28-number\" aria-hidden=\"true\">04<\/span><\/p>\n<h3>Plan de decisiones<\/h3>\n<p>Priorizamos acciones para revisar precios, publicidad, log\u00edstica o reposiciones con m\u00e1s criterio.<\/p>\n<\/article>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"mc28-section\">\n<div class=\"mc28-container mc28-split\">\n<div>\n<p class=\"mc28-eyebrow\">PARA REVISAR TU CASO<\/p>\n<h2>Qu\u00e9 necesitamos de tu equipo<\/h2>\n<p class=\"mc28-intro\">Empieza con una descripci\u00f3n de tu negocio. Despu\u00e9s te pediremos los datos concretos que hagan falta para valorar el trabajo.<\/p>\n<p><a class=\"mc28-button\" href=\"https:\/\/marketplaceconsulting.eu\/en\/contacto-vender-con-amazon\/#consulta\">Preparar mi consulta <span aria-hidden=\"true\">\u2192<\/span><\/a><\/div>\n<aside class=\"mc28-card mc28-input-card\">\n<ul class=\"mc28-list\">\n<li>Ventas y devoluciones por canal.<\/li>\n<li>Costes de producto y transporte.<\/li>\n<li>Comisiones, publicidad y almacenaje.<\/li>\n<li>Informaci\u00f3n fiscal o contable pertinente.<\/li>\n<\/ul>\n<p class=\"mc28-small\">No env\u00edes contrase\u00f1as, documentos de identidad ni informaci\u00f3n bancaria por el formulario.<\/p>\n<\/aside>\n<\/div>\n<\/section>\n<section class=\"mc28-section mc28-tint\" id=\"como-empezamos\">\n<div class=\"mc28-container\">\n<p class=\"mc28-eyebrow\">C\u00d3MO TRABAJAMOS<\/p>\n<h2>De la consulta al trabajo concreto<\/h2>\n<div class=\"mc28-steps\">\n<article><span class=\"mc28-step-index\">01<\/span><\/p>\n<h3>Nos cuentas el punto de partida<\/h3>\n<p>Qu\u00e9 vendes, d\u00f3nde operas y qu\u00e9 necesitas resolver. Revisamos la informaci\u00f3n disponible.<\/p>\n<\/article>\n<article><span class=\"mc28-step-index\">02<\/span><\/p>\n<h3>Acordamos un alcance<\/h3>\n<p>La propuesta concreta tareas, entregables, responsabilidades, calendario y presupuesto.<\/p>\n<\/article>\n<article><span class=\"mc28-step-index\">03<\/span><\/p>\n<h3>Ejecutamos y revisamos<\/h3>\n<p>Trabajamos lo contratado y compartimos avances y siguientes decisiones por escrito.<\/p>\n<\/article>\n<\/div>\n<p class=\"mc28-small mc28-process-note\">Diagn\u00f3stico, propuesta y seguimiento por escrito. Las llamadas se reservan para cuando aporten valor al proyecto.<\/p>\n<\/div>\n<\/section>\n<section class=\"mc28-section\">\n<div class=\"mc28-container mc28-split\">\n<div>\n<p class=\"mc28-eyebrow\">ALCANCE Y PRESUPUESTO<\/p>\n<h2>Lo acordamos antes de empezar<\/h2>\n<p>Se define el periodo, los canales y el nivel de detalle. Reconstrucci\u00f3n contable, limpieza masiva de datos, integraciones y mantenimiento recurrente se concretan aparte.<\/p>\n<\/div>\n<div class=\"mc28-note\">\n<h3>Qu\u00e9 debes tener en cuenta<\/h3>\n<p>La fiabilidad depende de la calidad y cobertura de los datos. Este an\u00e1lisis no sustituye la contabilidad ni garantiza beneficios.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"mc28-section\">\n<div class=\"mc28-container mc28-narrow\">\n<p class=\"mc28-eyebrow\">RESOLVEMOS TUS DUDAS<\/p>\n<h2 id=\"mc28-preguntas\">Antes de empezar<\/h2>\n<div class=\"mc28-faq\">\n<details>\n<summary>\u00bfSirve si ya tenemos muchas ventas?<\/summary>\n<p>S\u00ed. El trabajo ayuda a ordenar los costes y comparar la aportaci\u00f3n de productos y canales que ya est\u00e1n activos.<\/p>\n<\/details>\n<details>\n<summary>\u00bfSe tiene en cuenta la publicidad?<\/summary>\n<p>S\u00ed, junto con los dem\u00e1s costes acordados. Tambi\u00e9n identificamos qu\u00e9 datos no permiten una atribuci\u00f3n precisa.<\/p>\n<\/details>\n<details>\n<summary>\u00bfPod\u00e9is ayudarnos a ejecutar las mejoras?<\/summary>\n<p>Podemos proponer una segunda fase de trabajo sobre cat\u00e1logo, publicidad, log\u00edstica u otras \u00e1reas identificadas.<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"mc28-section mc28-tint\">\n<div class=\"mc28-container\">\n<p class=\"mc28-eyebrow\">CONECTA LAS PIEZAS<\/p>\n<h2>Otros servicios que pueden encajar<\/h2>\n<div class=\"mc28-grid\">\n<article class=\"mc28-card mc28-service-card\"><span class=\"mc28-number\" aria-hidden=\"true\">01<\/span><\/p>\n<h3><a href=\"https:\/\/marketplaceconsulting.eu\/en\/analisis-de-mercado-amazon-como-vender\/\">Market analysis<\/a><\/h3>\n<p>Decide qu\u00e9 productos, canales y pa\u00edses merece la pena validar antes de comprometer tu stock y tu presupuesto.<\/p>\n<p><a class=\"mc28-text-link\" href=\"https:\/\/marketplaceconsulting.eu\/en\/analisis-de-mercado-amazon-como-vender\/\">Ver an\u00e1lisis de mercado <span aria-hidden=\"true\">\u2192<\/span><\/a><\/article>\n<article class=\"mc28-card mc28-service-card\"><span class=\"mc28-number\" aria-hidden=\"true\">02<\/span><\/p>\n<h3><a href=\"https:\/\/marketplaceconsulting.eu\/en\/3pl-logistica-ecommerce\/\">3PL y log\u00edstica<\/a><\/h3>\n<p>Dise\u00f1amos una operativa de almac\u00e9n, preparaci\u00f3n, expedici\u00f3n y devoluciones que encaje con tus productos y tus canales de venta.<\/p>\n<p><a class=\"mc28-text-link\" href=\"https:\/\/marketplaceconsulting.eu\/en\/3pl-logistica-ecommerce\/\">Ver 3pl y log\u00edstica <span aria-hidden=\"true\">\u2192<\/span><\/a><\/article>\n<article class=\"mc28-card mc28-service-card\"><span class=\"mc28-number\" aria-hidden=\"true\">03<\/span><\/p>\n<h3><a href=\"https:\/\/marketplaceconsulting.eu\/en\/meta-anuncios\/\">Meta Ads<\/a><\/h3>\n<p>Conectamos campa\u00f1as de Facebook e Instagram con tu oferta, tu margen y el recorrido de compra para evaluar la captaci\u00f3n con criterio de negocio.<\/p>\n<p><a class=\"mc28-text-link\" href=\"https:\/\/marketplaceconsulting.eu\/en\/meta-anuncios\/\">Ver meta ads <span aria-hidden=\"true\">\u2192<\/span><\/a><\/article>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"mc28-closing\">\n<div class=\"mc28-container\">\n<div>\n<p class=\"mc28-eyebrow\">EL SIGUIENTE PASO<\/p>\n<h2>Revisemos tu proyecto<\/h2>\n<p>Ordenamos ventas, comisiones, publicidad, log\u00edstica y devoluciones para entender qu\u00e9 productos aportan margen y d\u00f3nde necesitas actuar.<\/p>\n<\/div>\n<p><a class=\"mc28-button\" href=\"https:\/\/marketplaceconsulting.eu\/en\/contacto-vender-con-amazon\/#consulta\">Enviar mi consulta <span aria-hidden=\"true\">\u2192<\/span><\/a><\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>Ordenamos ventas, comisiones, publicidad, log\u00edstica y devoluciones para entender qu\u00e9 productos aportan margen y d\u00f3nde necesitas actuar.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-12706","page","type-page","status-publish","hentry","page--item"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rentabilidad ecommerce y marketplaces | Marketplace Consulting<\/title>\n<meta name=\"description\" content=\"Ordenamos ventas, comisiones, publicidad, log\u00edstica y devoluciones para entender qu\u00e9 productos aportan margen y d\u00f3nde necesitas actuar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketplaceconsulting.eu\/en\/ratios-financieros-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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